Supreme

What began in 1994 as a humble independent skate shop on Lafayette Street in Lower Manhattan has transformed into the most influential force in global streetwear. Founded by James Jebbia, Supreme was built on the gritty, authentic spirit of New York City’s downtown skate, punk, and hip-hop cultures. The brand’s identity is anchored by its world-famous red box logo—a bold, minimalist design inspired by the conceptual art of Barbara Kruger. Over three decades, Supreme has mastered the art of "the drop," a retail model defined by calculated scarcity and weekly limited releases that turn every product launch into a cultural event. By blending high-performance skate gear with high-fashion sensibilities, Supreme has become more than a clothing label; it is a global community and a permanent symbol of urban rebellion.